Affiliates
Boo invites publishers, streamers and marketing partners to join our affiliate programme as a mutually beneficial revenue channel. Our programme is built to support performance-focused partners who value transparent reporting and steady commercial terms. By partnering with us, affiliates gain access to a dedicated partnership team, promotional assets tailored for New Zealand audiences and a dependable tracking system that recognises legitimate traffic and conversions. We approach each collaboration with long-term growth in mind, offering scalable cooperation for affiliates of varying sizes and specialisations across digital channels.
Purpose of the affiliate programme
Our programme exists to create a structured pathway for partners to monetise audiences through compliant promotions and responsible customer acquisition. The focus is on performance and compliance: referrals should be genuine, and campaigns must respect local regulations and platform policies. By aligning commercial incentives with quality traffic, we aim to build partnerships that deliver sustained value for both parties.
Partnership benefits
Affiliates receive dedicated account management, creative assets optimised for NZ audiences, and priority access to brand updates. Support includes campaign consultation, content guidelines, and periodic business reviews to refine acquisition strategies. Access to bespoke promotional materials and co-branded creatives helps partners maintain conversion momentum while keeping messaging consistent with our responsible-marketing standards.
Commission structure
Our commission model is performance-based and designed to reward quality activity over time. Structures can include recurring revenue on referred lifetime value, hybrid models that balance upfront and residual payments, and tiered adjustments based on sustained partner performance. Specific commercial terms are discussed directly with partners so arrangements match both parties’ objectives and compliance needs.
Tracking and reporting transparency
Reliable tracking is central to our partnership approach. We provide transparent reporting dashboards with real-time metrics, validated conversions and clear attribution windows. Fraud-detection measures are applied to protect partner payouts, and disputes are resolved through documented evidence and cooperative investigation with affiliate contacts.
Marketing support and tools
Partners gain access to a repository of promotional creatives, approved copy, landing pages and localisation guidance for New Zealand audiences. Technical support for tracking implementations, UTM strategies and conversion optimisation is available, alongside regular asset refreshes and seasonal campaign suggestions to help maintain engagement.
Long-term cooperation and partner relationships
Long-term partnerships are developed through ongoing performance reviews, open communication and flexible commercial adjustments as markets evolve. We prioritise transparency, timely payments and collaborative planning to ensure partner growth. Affiliates that align with our compliance expectations and quality standards can expect progressively enhanced opportunities and bespoke initiatives to scale mutual revenue.